Introducing the ‘Low Traffic Benchmark’

Introducing the ‘Low Traffic Benchmark’

News / Tuesday, 9 June 2020 - 16:59

Once COVID-19 restrictions ease and stores start to re-open, brands can expect fewer customers to visit. Those customers who do come to stores will potentially limit their time to shop. As a result, many premium and luxury brands can expect low traffic to be the new norm for the foreseeable future.

While it is commonly assumed that customer experience should improve when traffic is lower, research by Albatross CX has found that only 31% of brands create higher customer advocacy in low traffic scenarios. How can brands drive purchase intention in this scenario? Albatross CX has created the ‘Low Traffic Benchmark Report’ to understand how brands can enhance customer experience in this scenario.